The Art and Science of Business Writing is a concise, well-structured guide that will help readers learn and master the art of business writing. The book assists in learning this skill with a focus on its practical application in business life. Several practical and down-to-earth tips in the form of readily actionable Dos and Don’ts are provided in the book. The book explains how to convey our contention with a logical, cogent and convincing argument that is powerful enough to change the reader’s belief and make him buy our message. A special focus is laid on making the communication respectful, tactful and non-offensive.
Getting desired results through a business letter is a complex issue. A properly strategised and tactfully written letter, the contractual tenability of your contention, the strength of supporting documents, relationships with the customer, relentless follow-up etc., will collectively decide success or otherwise.
The book is full of ‘before’ and ‘after’ examples, highlighting undesirable and desirable versions with commentary.
THE ART AND SCIENCE OF POWERFUL BUSINESS WRITING
Estimated delivery dates: Apr 1, 2026 - Apr 6, 2026
₹399.00 Save:₹51.00(11%)
M. U. Shah, a Civil Engineering graduate, has a scholarly, distinguished academic career and an illustrious professional journey. He has worked in India and North Africa on various prestigious infrastructure projects and has been accredited with several exemplary achievements.
A distinguished alumnus of The National Institute of Construction Management and Research, he is the recipient of a Lifetime Achievement Award.
An inspiring speaker, a trainer and a passionate writer, he has authored several papers on technical and managerial topics. He has represented various Technical Committee of The Bureau of Indian Standards and Indian Roads Congress. He has chaired and co-chaired several technical sessions and participated as a panellist in various seminars and conferences. He has also participated as Faculty for various training programme in India and abroad. His flagship wokshops on the topic of Excllencw are immensely popular. So far over 2500 paticipants have attended these workshops. He has been the Editor of Gammon Bulletin for over twenty five years.
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