CASE BASED MANAGEMENT LEARNING: 50 Case Studies for Business Leaders

Hemant Anil Malviya is a marketing professional turned academician with a master’s degree in Marketing from the University of Mumbai, currently pursuing his doctorate at Devi Ahilya Vishwavidyalaya, Indore, focusing on Higher Education Institution Incubators and Startups. He is UGC NET qualified, a certified POSH trainer, and a certified expert in the Insurance and Investment sectors, combining practical industry knowledge with academic research. An active Innovation Ambassador with the Ministry of Human Resource Development’s MHRD Innovation Cell, Hemant fosters a culture of innovation while mentoring students in their startup ventures. His research has been published in UGC-listed and ABDC-indexed journals, and he is passionate about bridging the gap between theory and practice through engaging case studies for management education. Shivam Bhardwaj is an accomplished author, researcher, and educator with an MBA in Marketing and HR. Currently pursuing a PhD at SVVV, Indore, specializing in Sensory Branding, they are also UGC NET qualified. With nine years of experience across corporate, education, and soft skills training, they bring both academic depth and practical insights to their work. They have published research papers in reputed journals and authored a book on personal growth. Passionate about motivation and knowledge-sharing, they develop insightful case studies and inspire readers through their writing. Shilpi Nag is a distinguished author and academic in Management Studies, holding a B. Tech in Computer Science from Himachal Pradesh University and an MBA in Human Resource and Marketing from the Central University of Himachal Pradesh. She is currently pursuing her Ph.D. at the Institute of Management Studies, Devi Ahilya Vishwavidyalaya, Indore, specializing in Organizational Behavior, HRIS, MIS, and the integration of technology in management. With a passion for research, Shilpi has made significant contributions to the intersection of Human Resource Management and Information Technology. Her work has earned international recognition, including the Best Research Paper Award at a prestigious conference. Through her writing, she aims to bridge the gap between theory and practice, providing valuable insights for students, professionals, and researchers in the management field.