Dr. Anita Gupta is an Associate Professor of Marketing with a distinguished career bridging academia and industry. With over a decade of leadership experience as a Vice President of Marketing and Chief Marketing Officer, Dr. Gupta brings a practitioner?s edge to academic insight. Based in Bangalore, she specializes in the intersection of digital strategy, AI, consumer behavior, and emerging technologies.An expert in AI-driven marketing, influencer ecosystems, and ESG communication, Dr. Gupta has advised global firms and led impactful corporate training programs on generative AI and digital transformation. As a passionate educator and researcher, she has authored numerous papers and has guided professionals in navigating the ever-evolving digital landscape.Algorithms and Influence reflects her commitment to demystifying AI's role in marketing?translating complex algorithms into real-world strategies that drive engagement, growth, and ethical innovation.