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Strategy in Motion: How to Read Markets that Won’t Stand Still

Sku: 9789375002550

Estimated delivery dates: Jul 1, 2026 - Jul 6, 2026

₹850.00 Save:₹400.00(32%)

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Dr. Venkatesh Rajamani is widely recognized for his research on business agility and organizational transformation. He has over 20 years of experience in disruptive technologies across multiple industry sectors and has built a successful career as a researcher, educator, entrepreneur, and strategist. Leveraging his deep understanding of technology and business, Dr. Rajamani partners with organizations to tackle complex problems and thrive in disruptive market conditions.Dr. Rajamani has global experience working for leading companies such as HP, IBM, Logica, PayPal, Ericsson, and the Royal Bank of Scotland. Having begun his career as a software engineer, he has gained a wealth of experience across industries and geographies. He is the founder of tryBusinessAgility, a consulting and learning enterprise focusing on enhancing leaders' and organizations' adaptability and decision-making. His research and work have contributed to the design of the Condition-Based Strategy and the Condition Velocity Framework — the first-of-their-kind concepts presented in this book.Dr. Rajamani is a visiting faculty member of various business schools for prestigious executive programs on strategy and organizational agility. He has multiple professional qualifications, and is the first person in the world to have obtained all of the CST, CEC, CTC, PST, Path to CSP Educator, CAL Educator, and ACS Educator designations. Dr. Venkatesh holds degrees from Anna University, the University of Madras, and Nexford University, as well as doctorates from Girne American University and PPA Business School, Paris. As a Chennai-based speaker, researcher, and advisor, Mr. Sam provides services in strategy development. His preference is to spread knowledge about strategic change processes.

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Available on July 5, 2026

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Category: Non Fiction Brand: Venkatesh Rajamani

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Description

Markets are changing faster than ever before. Customer preferences evolve rapidly, technologies disrupt established industries, competitors emerge from unexpected directions, and regulatory shifts can reshape entire markets overnight. Yet most traditional strategy frameworks focus on analyzing the present, providing a snapshot of where a business is today rather than helping leaders understand where conditions are heading tomorrow.
Strategy in Motion introduces a powerful new approach to strategy through the concept of Condition Velocity—the direction and speed of change in strategic conditions over time. Rather than relying solely on static assessments, this book helps leaders identify emerging opportunities, detect threats early, and make decisions that are aligned with future market realities.
Drawing from decades of industry experience, academic research, and real-world business examples, Dr. Venkatesh Rajamani presents the Condition-Based Strategy (CBS) framework, a practical method for understanding and responding to changing market conditions. Through the Five-Lens Scan and a set of actionable strategic prescriptions, readers learn how to distinguish
meaningful signals from noise, assess the trajectory of key market conditions, and select strategies that fit evolving environments.
Whether you are an entrepreneur, startup founder, investor, executive, product manager, consultant, or business leader, this book provides practical tools to improve strategic decision-making in uncertain and fast-moving markets. It bridges the gap between strategic thinking and execution by offering a structured approach to understanding not just where markets are today, but where they are moving and how quickly they are changing.
In a world defined by volatility, uncertainty, complexity, and ambiguity, Strategy in Motion provides a fresh perspective on building adaptive, resilient, and future-ready strategies that move at the speed of change.

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