This book, designed for Beginners and Professionals and B.Com students as per the NEP 2020 regulations, offers a comprehensive overview of marketing principles, updated for the academic years 2021-22 and 2023-24 . It provides a clear introduction to core marketing concepts, covering the fundamentals such as the marketing mix (4Ps and 7Ps), product development, pricing strategies, promotion techniques, and channels of distribution. The syllabus delves into consumer behavior models, online marketing, and the relationship between technology and globalization in today’s marketing landscape. Additionally, it addresses contemporary topics like social marketing, green marketing, mobile marketing, and the growing influence of digital platforms. This book serves as an essential resource for students seeking a thorough understanding of marketing, blending traditional theories with modern trends and practices in a rapidly evolving business environment.
PRINCIPLES OF MARKETING
Estimated delivery dates: Mar 13, 2026 - Mar 18, 2026
₹230.00 Save:₹20.00(8%)
Mahadevaprasad G is a marketing professional with a Master of Commerce degree and Five more years of experience across different industries. He has a passion for helping businesses connect with their customers through effective marketing strategies. In Principles of Marketing, Mahadevaprasad G breaks down important marketing concepts like market research, the marketing mix, and digital marketing. The book is written for both beginners and professionals, providing clear explanations and practical examples to help readers understand and apply marketing principles.
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