Welcome to “UX Mastery: The Art & Science of User Experience Design,” a comprehensive guide designed to elevate your understanding and practice of user experience (UX) design. Whether you are a seasoned UX professional, a product manager, or someone new to the field, this book aims to provide you with the tools, techniques, and insights needed to create exceptional user experiences. Throughout this book, you will discover a blend of art and science in UX design. The art lies in understanding human emotions, behaviors, and aesthetics, while the science involves data-driven decision-making, usability principles, and systematic processes. Together, they form the foundation of mastery in UX design. As you embark on this journey, you will explore 101 industry techniques that will shine a light on your product design processes. Each technique is presented with practical tips, real-world examples, and step-by-step applications to help you integrate them into your workflow seamlessly. What’s in the book?
1. Foundations of UX Design
2. 101 techniques and methods
3. Real-World Applications
4. 20+ ready to use templates (digital access)
5. Industry examples & researched statistics
UX Mastery: The Art & Science of User Experience Design
₹621.00 Save:₹69.00(10%)
Mayur Chaudhary
Mayur Chaudhary is a visionary UX design and research leader with over 25 years of experience in creating outstanding user experiences across various industries. He has successfully built, nurtured, and led large global design and research teams, driving innovation and excellence.
Mayur’s extensive journey spans e-commerce, fintech, hospitality, retail, automotive, real estate, and consulting. These diverse experiences have provided him with deep insights and the expertise to develop user experiences that not only meet user needs but also propel business success.
Beyond his UX design mastery, Mayur is committed to giving back to the professional community. He founded RethinkingUX, India’s largest design community and a dynamic global hub for learning, growth, and collaboration. As founder and advisor, he is dedicated to empowering aspiring UX designers, researchers, and product makers to realize their full potential and shape the future of the industry.
Kishore Kankipati
Kishore Kankipati, a dedicated UX designer since 2014, has made significant contributions across industries, and for global brands. His excellence in design has earned him prestigious awards like the Red Dot and iF Design Awards. With a Master’s degree in Computer Applications, his career began in 2001 as a faculty trainer and later as an accountant. Kishore pledges to produce impactful, human-centric designs aligned with business goals.
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