The large number of students in management education in India and the significance of the case method as a teaching pedagogy mean that this book will cater to the need for cases that can be used for classroom teaching in business schools in India. Four salient features of this book include:
1. Theoretical Framework for Case-Studies
Management educators, management students, consultants and corporates are keen to understand the art of developing case studies. This book, therefore, has a section titled ‘Theoretical Framework for Case Studies’, which discusses
The Case Method in Indian Management Education Context
Using Cases in Management Classrooms
How to Write/Develop Case-Studies in Management
2. Ten Case-Studies
The book presents ten case studies, related to strategy, marketing, accounting, service management, international business and entrepreneurship, the data for which was collected by first-hand interviews of ten businesses in the city of Ahmedabad, Gujarat, India.
3. Comprehensive Teaching Notes
The case authors have developed detailed teaching notes for all the cases including the case synopsis, questions, case positioning, suggested readings, teaching-learning objectives, teaching plan and strategies. The teaching notes will be made available at no extra cost to individuals belonging to an educational/ training institution.
4. Bilingual Case-Study Book
Given the significance of Hindi language, this is the first bilingual management case-study book in India, with all ten cases translated in Hindi.
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