Raghu Anagandula, the author of The One Book for Performance Marketing, is a seasoned marketing professional with over 16 years of experience in driving growth and delivering results for businesses across diverse industries. With a career spanning both traditional and digital marketing, Raghu brings a unique blend of practical expertise and academic rigor to his work. Raghu’s academic journey includes an MBA, advanced training in Data Science and Business Analytics from Texas McCombs School of Business, and a specialized program for marketing leadership development from IIM Indore. These accomplishments have equipped him with the strategic mindset and cutting-edge tools necessary to navigate the complexities of modern marketing. Throughout his career, Raghu has honed his expertise in performance marketing, focusing on data-driven strategies, advanced advertising techniques, and innovative approaches to scaling businesses. His hands-on experience with startups, agencies, and established brands makes him uniquely qualified to share actionable insights that deliver measurable results. The One Book for Performance Marketing is more than a guide—it’s a practical playbook for marketers, freelancers, startups, and agencies looking to thrive in today’s competitive digital landscape. Drawing from his extensive experience and academic background, Raghu presents step-by-step frameworks, advanced tools, and real-world examples to help readers master the art and science of performance marketing. Whether you're a marketer seeking to refine your skills, a freelancer aiming to grow your client base, or a startup founder navigating the world of digital advertising, Raghu’s expertise will empower you to achieve your goals. This book reflects his passion for mentoring and his commitment to equipping professionals with the knowledge and tools they need to succeed in a fast-paced, ever-changing marketing environment.

Hajira Fathima Spiritual author and coach healer.

Dr. Dhirendra Kumar is currently serving as the Associate Professor and Head of the AGB at CoVAS, Kishanganj, Bihar, India. Prior to this, he held the position of Assistant Professor at SKUAST-J, Jammu and Kashmir. Dr. Kumar is a distinguished academician and researcher, recognized with numerous accolades for his contributions to science and education. These include Appreciation Awards, the Distinguished Scientist Award, the Excellence in Teaching Award, Young Scientist Award, and the Life Science Leadership Award. In addition to his teaching and research responsibilities, Dr. Kumar has substantial experience in university administration, having undertaken various administrative roles that have strengthened institutional development and academic governance. Dr. Kumar has made significant contributions to research and development as the Principal Investigator for three scientific projects and the Co-Principal Investigator for five others. An accomplished author and researcher, Dr. Kumar has published over 60 research articles in esteemed national and international journals. Ten books spanning various scientific disciplines, including biotechnology and bioinformatics in his credit.

Psychiatrist and director, mansik shakti foundation , India and Professor emeritus of psychiatry, western university,London, Ontario, canada

Psychiatrist and director, Mansik shakti Foundation

Born in a farming family in post independence India. Youngest of seven siblings. Initial school and preprofessional education in Kerala . Medical education in CMC, Vellore. .Retired as consultant physician and professor of Medicine MOSC Medical College, Kolenchery. Special Interest in patient care and clinical research.Still active in the profession..

Author Name: Hajira Fathima Certified Life Coach A Holistic HealerThe author aims to help individuals who have stepped back from realizing their full potential in the world. She has successfully overcome life’s hurdles and decided to rise from rock bottom by exploring her true potential. Writing books is one of her ways to demonstrate resilience in life.

Susan Wadforth is a writer, best known for her thought-provoking storytelling, evocative prose, and deep exploration of the human condition. Born in Bangalore, Susan grew up with a profound love for literature, immersing herself in books from a young age. This early passion for reading ignited a lifelong desire to write and share their unique perspectives with the world. Susan pursued their education at Karnataka State Open University where they studied her Master’s Degree in Literature. and writing skills. Although she initially focused on being a linguistic Trainer and Academia her love, it was during this time that the seeds of their literary career were sown. The decision to become an author was not immediate, but after a period of reflection, Susan dedicated time to writing, believing that her calling lay in weaving stories that could resonate with readers on a deeply emotional and intellectual level. The writing process for Susan is deeply personal, with much of the work based on some experiences, observations of the world, and the people she meets. The themes of her books often explore universal human emotions—love, loss, identity, and the quest for meaning—while offering insightful commentary on society, culture, and personal growth. Her ability to create complex, multi-dimensional characters allows readers to see themselves reflected in the stories, adding depth to the themes and making the work all the more impactful. Two of her most celebrated works, “Does It”, showcases the author's signature writing style and thematic focus. The novel, set in a middle class, and how and why life changes in a relationship, follows the journey of as they navigate through conflict. Through compelling dialogue and intricate world-building, the author tackles issues such as loneliness while keeping readers on the edge of their seats. The narrative's unexpected twists and emotional depth have earned the book critical acclaim and a loyal following among readers. Susan remained steadfast in her pursuit of storytelling. Her journey to publication was not without easy but the author’s perseverance ultimately led to her second book, written and crafted for Children called “Tell A Tale”. Beyond her writing, Susan has a Doctorate in Child Psychology and has won accolades throughout her career for her relationship and dedication with hundreds of students to help moulid their life or career, such as teaching, public speaking. Today, Susan has been recognized and awarded for her dedication for Art and Literature. With this new release, she will continue to capture the imaginations of readers worldwide, proving that storytelling is not just a career, but a lifelong passion. Her new adventure is about her personal journey that has affected her and how and why she came out strong. This is An inspirational book