Venkatesh Srinivasan stands as a distinguished voice and pragmatic guide for professionals navigating the intricate world of modern technology development and delivery. With the launch of his compelling fifth book, "Artificial by Design," Venkatesh tackles the next frontier: the strategic integration of Artificial Intelligence within the Software Development Lifecycle (SDLC). His reputation as a trusted resource is already firmly established through his previous highly successful bestsellers, "The Business Analyst Playbook" and "The Project Management Playbook." These acclaimed works have become go-to guides for countless professionals globally, lauded for their clarity, practicality, and real-world applicability - hallmarks that define Venkatesh's insightful approach.