Raghu Anagandula, the author of The One Book for Performance Marketing, is a seasoned marketing professional with over 16 years of experience in driving growth and delivering results for businesses across diverse industries. With a career spanning both traditional and digital marketing, Raghu brings a unique blend of practical expertise and academic rigor to his work. Raghu’s academic journey includes an MBA, advanced training in Data Science and Business Analytics from Texas McCombs School of Business, and a specialized program for marketing leadership development from IIM Indore. These accomplishments have equipped him with the strategic mindset and cutting-edge tools necessary to navigate the complexities of modern marketing. Throughout his career, Raghu has honed his expertise in performance marketing, focusing on data-driven strategies, advanced advertising techniques, and innovative approaches to scaling businesses. His hands-on experience with startups, agencies, and established brands makes him uniquely qualified to share actionable insights that deliver measurable results. The One Book for Performance Marketing is more than a guide—it’s a practical playbook for marketers, freelancers, startups, and agencies looking to thrive in today’s competitive digital landscape. Drawing from his extensive experience and academic background, Raghu presents step-by-step frameworks, advanced tools, and real-world examples to help readers master the art and science of performance marketing. Whether you're a marketer seeking to refine your skills, a freelancer aiming to grow your client base, or a startup founder navigating the world of digital advertising, Raghu’s expertise will empower you to achieve your goals. This book reflects his passion for mentoring and his commitment to equipping professionals with the knowledge and tools they need to succeed in a fast-paced, ever-changing marketing environment.